Rise is a digital product studio that works exclusively with founders and entrepreneurs. We’re backed by 25 years of design and technology experience at Distinction – but we’re built specifically for the way startups actually work. Scrappy budgets, shifting requirements, ideas that need testing before they need building. Our team has started, scaled, and exited their own companies. So, when you tell us what’s keeping you up at night, we’re not guessing. We’ve been there.
Rise Digital Product Studio
Gold MemberRise helps ambitious founders turn startup ideas into real, working products – without the guesswork.
About
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HEADQUARTERS
- ADDRESS: 7 Pancras Square, London, N1C 4AG
- PHONE: 44 2045729161
- E-MAIL: [email protected]
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OFFICE
- ADDRESS: 2261 Market Street Suite 85873 San Francisco CA 94114
- PHONE: 3322918131
- E-MAIL: [email protected]
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OFFICE
- ADDRESS: The Stanley Building 7 Pancras Square London N1C 4AG
- PHONE: 02045729161
- E-MAIL: [email protected]
Sector Expertise
- Finance Software
- Investment Management
- Private Equity
- Venture Capital
- Wealth Management
- Banking
- Insurance
Sector Expertise
- Biotechnology
- Healthcare IT
- Medical Technology
- Medical Devices
Sector Expertise
- Action Sports
- Endurance Sports
- Esports Teams & Organizations
- Sports Events & Tournaments
- Sports Apparel & Equipment Manufacturers
- Sports Nutrition & Fitness
Sector Expertise
- Biotech & Pharmaceuticals
- CleanTech & GreenTech
- HealthTech
- LegalTech
- SportsTech
- Software & SaaS
- MedTech
- Startup Accelerators
Case Studies
Podium: Launching the UK's first comparison-to-completion remortgage platform

Podium: Launching the UK's first comparison-to-completion remortgage platform
Podium launched on time as the first platform in the UK to take consumers from mortgage comparison all the way through to completed application – in one place, without jargon, and without the usual chaos. Since launch, it has grown to partner with leading high street lenders and power mortgage journeys across multiple distribution channels. The platform the founders asked Rise to help build became the commercial foundation for everything that followed.
Founders Matt Denman and Mark Hawkins brought over 35 years of combined fintech experience to the project, having previously built HD Decisions. They knew the mortgage market was ready to be disrupted – but the window wouldn’t stay open indefinitely. Other players were circling, and their JV partner MoneySupermarket had 16 million annual visitors leaving the site to complete applications elsewhere.
Speed mattered, but not at the cost of compliance.
Rise ran a genuinely Agile build – short sprints, frequent releases, continuous stakeholder involvement – connecting multiple data sources, integrating with lenders, building on top of IRESS product data, and maintaining FCA compliance throughout.
Design Thinking kept every decision grounded in one question: is this actually helpful to the person trying to get a mortgage?
Read more about the Podium story on our website.
Client: Podium
Industry: Finance
Location: London, UK
Technologies: Design Thinking, UX/UI design, Agile development, API integration
Completed: Mar 2026
MoneySupermarket: Building a loan smart search platform against a national campaign deadline

MoneySupermarket: Building a loan smart search platform against a national campaign deadline
For the first time in the UK, consumers could search for a personal loan without it affecting their credit score – a feature that is standard practice today but didn’t exist before this project. Rise built MoneySupermarket’s loan smart search platform from scratch and delivered it in time for the launch of the brand’s multi-million pound national advertising campaign. The platform connected Experian’s soft-search credit data with MoneySupermarket’s consumer interface, showing users only the loans they were likely to be accepted for – and leaving no footprint on their credit file.
The problem being solved was genuinely broken: previously, a rejected loan application would damage a customer’s credit score, making the next application less likely to succeed. A downward spiral with no good outcome for the consumer or for MoneySupermarket, who only earned commission on successful applications. Rise worked on-site at Experian’s offices alongside MoneySupermarket’s senior leadership and HD Decisions to build the algorithms, connect the data points, and create the end-to-end user experience. Weekly progress demos and micro-deadlines kept the team focused. Breaking entirely new technical ground, within a tight deadline, and in a regulated financial services context. Not a small ask.
Read more about the MoneySupermarket story on our website.
Client: MoneySupermarket
Industry: Finance
Location: London, UK
Technologies: UX design, Agile development, API integration, cloud architecture
Completed: Mar 2026
Pentland Brands: Validating a player-led custom kit platform before writing a single line of production code

Pentland Brands: Validating a player-led custom kit platform before writing a single line of production code
Pentland Brands – the group behind Endura, Speedo, Canterbury, and Berghaus – came to Rise not to build a platform, but to find out whether they *should* build one. The result was a validated proposition, a mid-fidelity prototype, and a clear decision framework for what to build next. No wasted development budget. No expensive pivot six months in.
The idea – internally called Made By You – was a digital platform where players, not team managers, could design and customise their own sports kit. A compelling concept, but one built on a stack of untested assumptions about user behaviour, pricing tolerance, and where it sat within Pentland’s broader brand ecosystem. Rise ran a series of innovation sprints using a Design Thinking methodology to surface those assumptions, identify which ones were the riskiest, and test them with real users before any production code was written. The team helped define the proposition clearly, mapped the primary user journeys (which turned out to involve more than just the players), and built an interactive prototype that was light enough to change direction cheaply but credible enough to generate meaningful feedback. The lesson here applies to any founder: if a company that owns Speedo thinks it’s worth testing an idea before committing to a full build, that should tell you something.
Client: Pentland
Industry: Sports
Sector Expertise: Sports Apparel & Equipment Manufacturers
Location: London, UK
Technologies: Design Thinking, innovation sprints, mid-fidelity prototyping, proposition definition
Completed: Mar 2026
The Gruffalo: Building an immersive digital world that 3-to-8-year-olds didn't want to leave

The Gruffalo: Building an immersive digital world that 3-to-8-year-olds didn't want to leave
The Gruffalo’s Deep Dark Wood digital experience attracted over 35,000 average monthly users from more than 160 countries, achieved sub-two-second page load times, and held an average time-on-site of four minutes – with 10% of visitors spending over ten minutes per session. The site remained fundamentally unchanged for years after launch, with no expensive rebuild required. For a children’s brand with global reach and a notoriously complex stakeholder landscape, that’s a result worth talking about.
Pan Macmillan approached Rise ahead of The Gruffalo’s 15th anniversary, with a brief to build a digital presence that finally matched the quality of everything else in the franchise – the toys, the TV specials, the live events. Rather than starting with the stakeholder list, Rise started by sitting down with children aged 3 to 8 and watching how they actually used devices. The insight that followed shaped everything: given the right experience, children were far more capable and autonomous on screens than adults assumed. The result was a fully immersive, mobile-first world illustrated by Aardman Animation, featuring singalongs with author Julia Donaldson, hidden Easter eggs, and a dual-layer design that served children and parents without either disrupting the other. Built on HTML5 and JavaScript, hosted on Azure, and designed to last.
Read more about the Gruffalo story on our website.
Client: The Gruffalo
Industry: Entertainment
Sector Expertise: Publishing Industry
Location: London, UK
Technologies: User research, mobile app design & development, web design & development, go-to-market strategy
Completed: Mar 2026
Lokr Sports: Rescuing a stalled offshore build and shipping to the App Store in nine weeks

Lokr Sports: Rescuing a stalled offshore build and shipping to the App Store in nine weeks
Six weeks after Rise stepped in, Lokr Sports had an Alpha. Three weeks after that, the app was live on both the App Store and Google Play, rated 4.9 stars, winning new customers, and generating revenue. Pro athletes Katie and Ant Botha went from feeling like they were at the mercy of a process they couldn’t see into, to being in control of their own product again.
Lokr Sports is a coach-and-athlete development platform built for the serious amateur and elite academy market – the level where spreadsheets and WhatsApp groups still dominate, despite the performance data and personalised training tools that exist at the professional level. Katie and Ant had engaged an offshore development team to build the app – a rational decision for self-funded founders watching their runway. But without someone technically fluent in the room, scope crept, bugs multiplied, estimates ballooned, and the launch date kept sliding. Rise came on as a technical co-founder without the equity conversation: leading standups with the offshore team, reviewing and trimming scope to a sensible MVP, auditing every line of code, and – crucially – translating between the founders’ product vision and the developers’ technical reality. No rebuilding from scratch, no panic, just clarity and accountability applied to work that was salvageable but going sideways.
Read more about the Lokr story on our website.
Client: Lokr Sports
Industry: Sports
Location: Nottingham, UK
Technologies: Technical oversight, scope review, offshore team management, code review, MVP delivery
Completed: Mar 2026
HD Decisions: From concept to launch in three months, and from launch to acquisition in three years

HD Decisions: From concept to launch in three months, and from launch to acquisition in three years
Within three years of Rise launching their platform, HD Decisions had won the Ernst & Young Entrepreneur Of The Year award, built an enviable client base that included MoneySupermarket and Confused.com, and been acquired. The founders, Mark Hawkins and Matt Denman, exited the business. Three months from concept to launch. Three years from launch to exit.
The founding team were deep experts in consumer data and financial decision-making, and they’d spotted a genuine gap: a smart loan search service that used data to pre-qualify consumers before they applied for credit cards or loans, eliminating rejected applications and protecting credit scores.
What they didn’t have was a technical team, a platform, or any UI at all.
Rise moved fast – deliberately, not recklessly – and built a mobile-friendly, intuitive platform with the API layer that allowed credit bureau sites to connect and communicate. It went live within three months and embedded itself into aggregator sites immediately. But the build was only part of it.
Rise also help recruit and train the in-house team of over 50 people who would eventually run the platform independently. Because a startup permanently dependent on an external agency isn’t a startup with a future – it’s a startup with a recurring invoice.
Read more about the HD Decision story on our website.
Client: HD Decisions
Industry: Finance
Location: Nottingham, UK
Technologies: Prototyping, MVP build, UI design, web development, digital branding, team recruitment and training
Completed: Mar 2026
OBU: Building a first-to-market fintech platform for women founders and investors

OBU: Building a first-to-market fintech platform for women founders and investors
Women founders in the UK receive just 2% of investment funding. Black women founders? 0.02%. Sarah King and Claire Dunn had lived that reality, and they wanted to fix it. Their vision: a fintech platform – “a bit like Bumble” – that matches women founders with women and ally angel investors.
They had deep domain expertise from careers in financial services, a compelling mission, and a market screaming for something better. What they didn’t have was a technical co-founder or a detailed product spec. So we started with discovery – getting under the skin of the business, mapping the end-to-end experience for both founders and investors, and scoping an MVP that was lean enough to launch on time but complete enough to actually work.
Building in a regulated space added real complexity: shareholder agreements, Companies House filings, ID verification, due diligence. Both teams were on a steep learning curve, and there were gnarly conversations about scope and timelines. When a third-party messaging integration fell over mid-build, we had a proof of concept for an alternative within 48 hours.
The platform launched on time in June 2023 – first to market, inclusively designed, and fully operational in a regulated environment. Within months, OBU had facilitated over £290,000 in funding across two female-founded businesses. The project won two BIMA Awards, including Client of the Year.
Client: Obu
Industry: Finance
Completed: Feb 2026














