Seller Interactive

Overview
New Zealand Pet Food Co., a premium pet food brand, partnered with Seller Interactive to regain control of their Amazon presence after previously operating under a distributor in Vendor Central. The transition presented challenges around ASIN ownership, listing control, and UPC fulfillment for perishable products.

The goal was simple: take back control, stabilize operations, and scale revenue profitably.

The Challenge

• Loss of listing control under Vendor Central
• Difficulty transferring ASIN ownership
• UPC/barcode conflicts for perishable inventory
• Limited ability to update and optimize listings
• Inconsistent sales performance and high ad inefficiency

Our Approach

Listing Optimization
We revamped product listings with high-converting visuals and keyword-rich copy.

• Introduced lifestyle imagery to better communicate product value
• Rewrote titles, bullet points, and descriptions for clarity and conversion

Added backend keywords and detailed product attributes

PPC Strategy
We rebuilt advertising from the ground up.

• Launched structured campaigns across multiple ad types
• Increased spend strategically to scale impressions
• Continuously tested and refined keywords to improve CTR and efficiency

Brand Store Revamp
We redesigned the Amazon storefront to reflect a premium brand experience.

• Showcased full product catalog
• Improved navigation and customer journey
• Reinforced brand identity across pages

Inventory Management
We implemented a consistent inventory system to support growth.

• Biweekly restock recommendations based on sales velocity
• Balanced LTL and SPD shipments for cost efficiency
• Reduced stockouts and improved availability

Additional Growth Levers

• Enabled Subscribe & Save to increase retention
• Leveraged Amazon Affiliate opportunities
• Strengthened product detail pages with diet, ingredient, and feature data

Results
Within just a few months, the brand saw significant improvements across both revenue and efficiency:

• Weekly sales increased from $2K–$3K to $6K–$9K
• Monthly revenue grew from $17K to $31K
• ACOS reduced from 67% to as low as 19%
• TACOS improved from 15–35% down to 7–12%

Sales growth was driven by a combination of stronger organic performance and more efficient paid media. Increased ad spend led to higher impressions while maintaining strong CTR, reinforcing both visibility and conversion.

Testimonials

“Before working with Seller Interactive, we struggled with everything Amazon — listings, ads, account issues, inventory. It was overwhelming.

We were referred to Seller Interactive and decided to give them a try. After over a year working together, the results speak for themselves.

Our sales have grown, our ads are more profitable, and our listings are fully optimized. The team is proactive, knowledgeable, and incredibly responsive.

If you’re looking for a team that understands Amazon and consistently delivers, I’d absolutely recommend them.”

— Amber Cordero, New Zealand Natural Pet Food Co.

Overview
Konlite, a commercial and industrial LED lighting brand, partnered with Seller Interactive to overcome stagnant growth and inefficiencies in their Amazon performance. Operating in a highly competitive category, the brand needed a structured, full-funnel strategy to scale revenue while improving profitability.

The Challenge

• Growth plateau in a competitive category
• High ACOS impacting profitability
• Underperforming PPC structure
• Limited brand differentiation on listings
• Missed opportunities in B2B channels
• Risk of inventory-related revenue disruption

Our Approach

PPC Overhaul & Optimization
We rebuilt the advertising structure to drive scalable and efficient growth.

• Audited and eliminated underperforming campaigns
• Launched keyword-focused campaigns targeting high-converting segments
• Implemented weekly bid optimization and placement testing
• Structured campaigns across prospecting, competitor targeting, and branded search

Product Credibility & Conversion Optimization
We improved trust signals and conversion drivers across listings.

• Enrolled in Amazon’s Paid Review & Ratings program
• Increased review volume and product ratings
• Added shoppable video content to improve CTR and CVR

Brand Storytelling & Visual Optimization
We strengthened brand positioning across the catalog.

• Implemented Premium A Content
• Developed a consistent brand narrative across ASINs
• Enhanced visual experience to improve engagement and retention

B2B Expansion Strategy
We unlocked additional revenue streams through Amazon Business.

• Optimized B2B profile for discoverability
• Introduced bulk pricing and tailored discounts
• Attracted wholesale and commercial buyers

Operational & Inventory Management
We aligned operations to support sustainable growth.

• Improved forecasting and stock planning
• Implemented proactive restock alerts
• Monitored listing health to prevent disruptions

Results

Konlite achieved strong revenue growth while significantly improving advertising efficiency:

• Monthly revenue reached an all-time high of $102,743
• 72% year-over-year growth (from $59,602 to $102,743)
• ACOS reduced from 57% to 29.83%
• PPC sales reached $27,902 in a single month

The result was a more efficient, scalable growth engine supported by stronger brand positioning and operational stability.

Overview
Perfect Petzzz, a consumer pet brand selling primarily on Amazon, partnered with Seller Interactive to address inefficiencies across advertising, listings, and operations. The goal was to build a scalable growth engine while stabilizing performance during ongoing inventory and Brand Registry challenges.

The Challenge

• Inefficient ad spend and suboptimal campaign structure
• Listing integrity issues and unauthorized changes
• Buy Box competition impacting conversions
• Inventory inconsistencies due to manufacturing delays
• Brand Registry complications affecting control and stability

Our Approach

Listing Optimization
We strengthened conversion performance through clearer, more compelling product presentation.

• Introduced high-quality infographics to better communicate product features
• Optimized titles, bullet points, and backend keywords using high-intent search terms
• Enhanced A Content to improve brand positioning and customer trust

PPC Restructuring & Scaling
We rebuilt advertising to prioritize efficiency and scalable growth.

• Reorganized campaigns around high-converting keyword clusters
• Eliminated underperforming keywords and reallocated spend
• Increased daily budgets strategically to scale visibility
• Scaled spend from ~$700/day to $2,500–$4,500 during peak periods while maintaining strong returns

Pricing Strategy
We implemented controlled pricing adjustments to maximize revenue without sacrificing competitiveness.

Gradual price increases aligned with demand and positioning

Promotions & Deal Strategy
We leveraged key retail moments to drive spikes in revenue.

• Executed Prime Day and seasonal campaigns
• Delivered a high-performing Black Friday & Cyber Monday strategy generating $305,222.79 in sales

Operational Alignment
We ensured stability despite external challenges.

• Maintained listing consistency during Brand Registry issues
• Coordinated inventory planning to reduce stock disruptions
• Protected rankings during supply fluctuations

Results

Perfect Petzzz achieved strong revenue growth while improving advertising efficiency within a single quarter:

• Q4 revenue reached $1,003,967
• Total 2024 revenue exceeded $2M
• ACOS improved to 24.23%
• ROAS reached 4.29
• Black Friday & Cyber Monday generated $305,222 in revenue

Performance remained stable even as ad spend increased, supported by stronger listings, better campaign structure, and aligned operations.