Assisted

Background

CIA Landlords is a UK‑based independent insurance broker that specialises in landlord cover and has provided more than 1.6 million landlord policies over the past decade. The company offers a price‑match guarantee and brings 20  years of expertise and personal service to its customers.

Their customer base ranges from established letting agencies to first‑time landlords, so they know how to tailor cover for both professional investors and independent landlords. Assisted was engaged to create a content strategy that would attract more landlords through high‑demand, audience‑relevant content. Our objective was to increase organic traffic and search visibility—particularly within emerging generative search experiences—and ultimately boost organic quote volumes year‑over‑year.

Target Audience

Our primary audience includes landlords and prospective landlords across the UK. They fall into three broad groups: Professional landlords and letting agents who manage multiple properties require comprehensive coverage to protect significant investments.

Part‑time landlords who rent out one or two properties to supplement their income; these individuals often need guidance on insurance requirements and compliance.

Aspiring landlords who are researching buy‑to‑let opportunities and seeking educational content on regulations, finance and property management.

Client Challenge

In the fiercely competitive UK insurance market, CIA Landlords faced the challenge of translating their 20 years of specialist expertise into dominant organic search visibility. While established in their field, their existing digital presence wasn’t effectively capturing the full spectrum of their diverse audience, from first-time landlords seeking foundational knowledge to professional portfolio managers looking for specific cover details.

The rapid emergence of generative search and AI-powered overviews presented a critical new hurdle. Their content was not optimised for this new conversational search paradigm, putting them at risk of losing visibility to more agile competitors. The core challenge was to develop a future-proof content strategy that could not only attract and engage all segments of their target audience but also demonstrably connect top-of-funnel educational content to bottom-of-funnel business growth by increasing organic quote volumes.

Agency Solution

Assisted delivered a data‑driven content strategy rooted in Audience & Search Intent Modelling (ASIM). We conducted: Audience & search data analysis (ASIM): Using search‑intent modelling alongside audience data, we built a categorised keyword database that reveals what landlords are searching for, the language they use and the content formats they prefer.

Content‑territory identification: From this data, we defined eight overarching content territories with more than 25 sub‑territories, ensuring comprehensive coverage of landlords’ informational needs.

Audience interest & demand‑driven content plan: We prioritised topics based on search demand and relevance to CIA Landlords’ product offering, aligning with their goal of educating both experienced and new landlords.

Long‑form educational content creation: We crafted authoritative articles that answer common questions and guide readers through complex topics, optimised for both traditional and generative search.

Generative‑search optimisation: Content was structured with clear headings, front‑loaded key information, concise paragraphs, definitions of key terms and bullet‑point summaries to make it easy for AI‑powered search assistants to surface and summarise. We also incorporated structured data to avoid ambiguity and improve retrieval in conversational search contexts.

Feedback loop: Performance insights and learnings were fed back into subsequent content planning cycles to continually refine and expand the strategy.

The Results

↑ 120% Increase in Organic Conversions ↑ 182% lift in No. SERP Features ↑ 92 No. AI Overviews in 2025

With a 120 % surge in organic conversions, a 182 % uplift in SERP feature presence and 92 AI overviews already secured in 2025, our audience‑first content strategy has demonstrably positioned CIA Landlords as a go‑to resource for landlords, driving both visibility and measurable business impact.

Background

Printed Little Things is a small business with big ambitions, specialising in personalised photo gifts and custom printed party decorations. Their mission is to help people celebrate life’s special moments with creativity and style.

The company offers a wide range of products, including:

• Face Masks
• Bunting Party
• Hats Photo
• Cut-Outs
• Wrapping
• Paper Confetti
• Cake Toppers
• Straw Toppers
• Party Favour Boxes
• Posters Stickers

These products are designed to bring a personal touch to all kinds of occasions. Popular celebrations include:

• Birthdays
• Hen Parties & Stag Dos
• Congratulations & Milestones
• Seasonal Events such as Valentine’s Day, Mother’s Day, Father’s Day,
• Halloween and Christmas

In addition to personal celebrations, Printed Little Things also supports corporate and large-scale events. By combining creativity with personalisation, Printed Little Things makes every event, whether private or professional, truly memorable.

Target Audience
Printed Little Things appeals to anyone planning a celebration, from intimate gatherings with family and friends to large-scale parties and corporate events. Their customers are people who want to make their occasion feel personal, memorable, and extra special.

The Breakdown

How they think:

They value creativity, fun, and personal touches that make their events stand out.
They see celebrations as more than just gatherings; they’re opportunities to create lasting memories.
They enjoy surprising guests with unique details and personalised keepsakes. They are willing to invest in products that add joy, laughter, and a sense of togetherness.
How they live:

They are socially active and enjoy bringing people together, whether for birthdays, weddings, seasonal holidays, or work milestones.
They often balance busy lives but take the time to celebrate milestones in meaningful ways.
They are engaged with trends, social media, and love sharing photos from events, meaning decorations and personalised items become part of the celebration story.
They come from a mix of backgrounds, ranging from families and young professionals to event organisers and businesses, but are united by the desire to make every occasion feel special.

Client Challenge

Printed Little Things had big ambitions: grow their small business, reach more people, and turn their products into must-haves for every celebration. They wanted more visibility, more customers, and more sales, but making that happen wasn’t easy.

A couple of years ago, things became stretched. Running the day-to-day while trying to grow left the future uncertain. Despite having great products, they struggled to stand out online and connect with the right audience.

They needed help building a clear digital presence and reaching new markets. That’s when Assisted stepped in, bringing the digital marketing expertise to put them back on the path to growth.

Agency Solution

We designed a tailored digital marketing strategy for Printed Little Things, focusing on achieving the best possible results with smart, efficient spending. By introducing the right channels at the right time, we ensured steady growth without overextending resources.

The Results

Printed Little Things partnered with us in 2023, starting with PPC campaigns. This allowed them to build confidence with digital advertising and see quick, measurable results.

Once the business was comfortable with ad spend, we introduced Meta Ads in April 2024, a move that quickly transformed their performance. Initial Results (April 2024): Within the first month of Meta campaigns, we achieved a strong ROI of 2.6.

Optimised Performance (2025): Through refining strategies, testing creative, and optimising campaigns, ROI grew to an impressive 7.24 on average for 2025.

Revenue Growth from Meta Ads:

April–December 2024: £63,492.18

January–April 2025: £41,521.11

Total (1 year): £105,013.28

This consistent growth shows that the strategy continues to deliver month after month.

Tactical Execution: Our approach combined PPC and social campaigns to work in harmony, driving traffic and conversions from multiple touchpoints. Every step was backed by clear tracking and optimisation to ensure no spend was wasted.

Transparent Reporting:

To keep results accurate and accountable, we developed a Marketing Efficiency Ratio (MER) document. This allows us to calculate exact profit margins by factoring in all costs, from management fees to ad spend across different channels.

Unlike relying solely on platform attribution (which often over-reports conversions), our MER model uses real backend sales data from the client’s website, ensuring that reporting is 100% transparent and reliable.

Long-term Growth:

Beyond PPC and social ads, we are now introducing SEO and content marketing into the strategy. This ensures that Printed Little Things continues to grow not just through paid campaigns, but also through organic visibility, brand authority, and long-term sustainability.

Background

The Zita West Clinic has been helping couples make babies for over 20 years. Zita West products offer premium fertility supplements to support both men and women throughout their fertility and pregnancy journey.

We have been working with Zita West for >4 years to increase sales of their science driven products; and contribute to their mission to support as many couples as possible make babies.

Target Audience

Females and Males seeking to get pregnant.

Females who are pregnant.

Client Challenge

Zita West needed to improve the visibility of the website in Google Search results to generate more website traffic, leads and sales.

Before working with us, website performance had stagnated and users were visiting and purchasing from competitors.

Agency Solution

Starting with understanding the business and the market to craft an effective strategy:

• Audience insights
• Customer journey
• Competitor analysis
• Goal setting
• Strategy curation

Executing an expert strategy to drive website traffic and generate leads:

Integrated Search strategy to capture the demand
Optimise for conversion
Scale to dominate the market
Engage new audiences with Social channels
Run seasonal promotions to expand reach and engage new customers

Reporting and Return On Investment:

• Cost Per Lead, Cost Per Acquisition and ROI
• Data-driven recommendations
• Relationship led
• Honest, proactive communication
• Jargon-Free Monthly Meeting

Growth:

Monthly, quarterly, annual and 5 year goal review
Strategy curation and pre-prioritisation
Long-term relationships

The Results

50% Increase in Sessions

158% Increase in SEO Leads

480% Transactions increased across the site YoY

118% Growth in traffic from organic search YoY

Don’t just take our word for it, here’s what Francesca says…

“The team at Assisted have been instrumental in the growth of our sales. Nothing is too much trouble and they are always on hand should we need any advice or assistance. The whole team have been incredible and the results speak for themselves!”

Background

POWERbreathe is the world’s No.1 breathing trainer. Scientifically acknowledged worldwide, the brand has become synonymous with improving breathing muscle strength, stamina and reducing breathlessness.

Target Audience

Sporting Professionals to boost performance & fitness in 4 weeks, in sport & physically demanding occupations.

Medical patients and Healthcare professionals to restore breathing power & improve quality of life in people with major debilitating conditions. Including asthma, COPD, heart attack, stroke and COVID.

Performers in music, dance and acting to sustain forceful breathing, control breath and prevent breathing fatigue.

Client Challenge

It was clear from our discussions with POWERbreathe that their website was acting as a bottleneck, hindering their ability to fully capitalise on their strong brand reputation. Despite being a leader in their field and enjoying widespread recognition among consumers, their existing website wasn’t delivering the results they deserved.

This disconnect between brand strength and online presence was a key factor that needed to be addressed.

Agency Solution

We prioritised mobile users by completely revamping the site with a mobile-first design. This means the website is built and optimised for smartphones and tablets first, ensuring a smooth experience for most visitors. The new design features a clearer user journey, guiding users intuitively to find the information they need and take action (buy). We also replaced generic content with compelling, evidence-led information, showcasing the value offered, with data and statistics. But it wasn’t just about the look and feel. We focused on performance, achieving a staggering 50% reduction in load time. This means users get the information they need faster, keeping them engaged and improving overall satisfaction.

To further amplify these improvements, we implemented a comprehensive, integrated digital marketing strategy. This included well-managed SEO to increase organic traffic and targeted PPC campaigns to reach the right audience.

The Results

Load times dropped by 50%,
Leads increased by 25%,
Bounce rate plummeted by 75%

With a strategic website revamp to significantly improve user experience, lead generation, and brand engagement.

Don’t just take our word for it… here’s what Vanessa says:

“We needed a website that catered to several markets, appeared authoritative yet had an energetic feel. Ease of navigation was important for users to find research and for eCommerce. Assisted provided this along with continued support and recommendations for improving our rankings.”

Background

The project came about because the marketing manager from Trade Nation, with whom we had a successful relationship, moved to Paragon. Given our positive track record and established connection with Steven Porter at Trade Nation, it was a clear choice for him to partner with us again at Paragon. The entire premise of this project was centred on acquisition purposes.

Target Audience

Mid-to-Large Sized Businesses and Corporations: Companies with complex insurance needs that require sophisticated risk management strategies and access to specialist markets. They likely have significant assets, operations, and liabilities that go beyond standard off-the-shelf policies.

Businesses Operating in Niche or High-Risk Industries: Given their access to Lloyd’s and Bermuda, Paragon is well-suited for businesses facing unique, complex, or high-value risks that traditional insurers may not cover or may not have the capacity for.

This could include:

• Marine and Aviation
• Energy (Oil & Gas, Renewables)
• Large-scale Construction & Infrastructure
• Professional Services (requiring high-level professional indemnity)
• Financial Institutions
• Cyber-intensive businesses
• Businesses with international operations.

Companies Seeking Bespoke Insurance Solutions: Those who require highly customised insurance packages that address their specific operational nuances and risk profiles, rather than generic policies.

Businesses Prioritising Proactive Risk Management: Clients who understand the value of comprehensive risk assessment, mitigation, and ongoing support to minimise potential losses.

Organisations Valuing Expert Claims Handling: Companies that prioritize efficient, effective, and advocated claims processes to ensure optimal outcomes when a loss occurs.

Brokers and Intermediaries (in a B2B2B context): While Paragon primarily serves businesses, they might also target other insurance brokers or intermediaries who need to place complex risks in the Lloyd’s or Bermuda markets on behalf of their clients.

Client Challenge

Based on our discussions, the new website was designed to offer the scalability Paragon needed for its retail product offerings within the professional insurance sector. This included, but was not limited to, the points highlighted previously. With the integration of a fast, user-friendly, and widely supported CMS system (WordPress), we were confident we could meet your requirements.

SEO Challenges
Improve the website user experience for increased conversion rates
Grow the share of search for brand and non-brand terms
Grow visibility in search for commercial insurance terms
Recruit new customers.
Encourage customer loyalty.

Facilitate business scalability as the business gears towards a ‘digital first’ approach.
Keep websites ranked highly against EEAT metrics.
Upskill the internal marketing teams and stay ahead of trends, updates in the Insurance and SEO spaces.
Provide a seamless and successful full funnel journey to drive conversions and impact the business’s bottom line across all audiences.

Agency Solution

Consolidated and Optimised Paragon’s Online Presence
The primary objective was to consolidate seven existing insurance brands and their websites into a single, cohesive online platform under the Paragon brand, establishing Paragon as a leader in the B2B insurance sector. This consolidation involved creating microsites for each individual brand, team, and specialist sector to maintain their distinct identities while operating under the Paragon umbrella.

A key focus was to streamline the user experience to ensure customers could quickly and easily connect with the appropriate brand and team. This was supported by a comprehensive SEO strategy encompassing:

Thorough keyword research and audience analysis to understand the insurance search landscape and identify opportunities.

Semantic mapping to assign brands to relevant territories and engage specific user groups.
Content optimisation for high-value “golden keywords” across all websites and microsites.
Optimising for organic search goal conversions, specifically “contact us” actions.
A robust technical SEO strategy to ensure website health, addressing issues like 404 errors, no-index errors, and sitemap problems.

New content creation and optimisation to boost customer loyalty and improve search rankings based on EEAT (Expertise, Authoritativeness, Trustworthiness) metrics.

Beyond technical and content optimisation, there was an emphasis on internal team development to enhance their understanding of the SEO landscape and foster in-house SEO activities.

Ongoing efforts included regular keyword research and audience analysis to proactively recommend new and optimised pages based on demand. Performance was tracked through regular reports and presentations, and a bespoke Data Studio interactive report was developed for easy measurement and communication of KPIs. Continuous monitoring of various metrics, including keywords, gap analysis, domain authority, Core Web Vitals, Google Analytics, Google Search Console, Google Business Profile health, clicks, conversions, conversion rate, and CPA, ensured the strategy remained super effective.

The Results

6.65% Avg. Conversion rate
7% Organic Traffic
5% Engagement Rate

Background

Silky Gem has spun Vietnamese tradition into viral magic. The candies have a delicate crunch and vibrant flavours that have social media buzzing. The Silky Gem brand takes pride in its artisanal approach to crafting exquisite candies in a professional commercial kitchen. Silky Gem is committed to quality, with candies produced in a specialised facility that strictly follows vegan, gluten-free, and nut-free standards.

A company that has achieved significant growth and brand recognition over the past 18 months, was poised for further expansion in the North American market.

Following the launch of its new brick-and-mortar store and the cultivation of a loyal social media following, Silky Gem was seeking to bolster its marketing efforts in the United States and Canada.

The company’s existing marketing team required additional support encompassing creative development, advertising campaign management, brand strategy, and overall marketing execution.

Through data-driven optimisation and tactical execution, we’ll unlock Silky Gem’s revenue potential and build a lasting customer base.

Target Audience

All audiences. With a focus on Gen-Z and those interested in ASMR.

Client Challenge

Following the launch of its new brick-and-mortar store and the cultivation of a loyal social media following, Silky Gem was seeking to bolster its marketing efforts in the United States and Canada. The company’s existing marketing team required additional support encompassing creative development, advertising campaign management, brand strategy, and overall marketing execution.

We set a goal to grow sales by 86% year-over-year.

Agency Solution

First, we sprinkled some SEO magic on Silky Gem’s website, making sure it ranked high for all things “crystal candy” in search engines.

Next, we added targeted campaigns on Google Ads, TikTok Ads, and Meta Platforms, focusing on high-intent keywords and retargeting website visitors. A/B testing and audience insights; with strategic budget management, optimising landing pages and utilising effective creatives.

Spreading the candy love across the internet.

The Results

Remember how we set that ambitious goal with Silky Gem to grow their sales by 86% year-over-year?

By combining killer SEO magic with some strategic new channels, we skyrocketed revenue to a mind-blowing 126% YoY increase!

Fast forward to now, and revenue has exploded and doubled within this period!

Since we started working our SEO wizardry on Silky Gem’s website, the number of keywords ranking in the top 3 results for US searches has jumped 49%.

That’s 91 keywords in November 2023 to a sweet 136 in June 2024.

And it gets even better… the total number of keywords Silky Gem ranks for across the website has increased by 29%. We went from 3,575 in November 2023 to a delicious 4,578 in June 2024!

Not only has this increased website traffic, but we’ve also increased conversion rates by 7% YoY.

If that’s not enough, our Paid Media strategy has achieved a ROAS of 11x.

Background

Sustain Commercial Solar partnered with Assisted to build their first fully integrated digital marketing campaign. With a new website set to launch, the collaboration aimed to drive real business results—fast. The challenge? Launching Sustain as a credible voice in a technical and competitive space, with no previous digital footprint. The engagement spanned strategy, paid media, SEO, PR, creative and content—setting a new benchmark for full-funnel marketing alignment.

Target Audience

The campaign targeted key B2B decision-makers:

Sustainability officers
SME owners
Operations and finance directors
These individuals were actively seeking solutions to reduce energy costs while enhancing their ESG credentials. Assisted used its proprietary ASIM (Audience Search Intent Modelling) process to deeply understand their search behaviour and information needs, which shaped both the creative and targeting across all channels.

Client Challenge

Sustain needed to hit multiple ambitious goals:

• Generate qualified leads
• Build a robust sales pipeline
• Achieve visibility for competitive solar keywords
• Establish credibility through thought leadership
• Strengthen SEO with high-authority backlinks
• Adding complexity was a simultaneous website migration and the client’s limited prior experience with digital marketing. This meant Assisted had to not only deliver the work but also educate and upskill the client team throughout the process.

Agency Solution

Assisted executed a tightly integrated, audience-first strategy:

ASIM Strategy – Created a keyword universe to guide SEO, content, and PPC.

Content Rollout – Developed 21 thought leadership pieces aligned to high-intent topics like financing and ESG.

Paid Media Activation – Launched Google, Bing, and LinkedIn ad campaigns tailored by sector and job title. Messaging focused on ROI, PPA (Power Purchase Agreements), and debunking solar myths.

Digital PR Campaigns – Ran two targeted campaigns:

Illuminating Attitudes: Highlighted sustainability perceptions and employee expectations, gaining 74 placements.

Vampire Appliances: Investigated energy wastage in standby appliances—yielding 63 backlinks.

SEO & Website Migration – Delivered a fully SEO-optimised new site using a 72-point checklist, ensuring content, structure, and technical setup aligned with business goals.

The Results

The campaign delivered beyond expectations:

• 83X ROI based on pipeline revenue
• 156 qualified website leads
• £12.4M in pipeline revenue
• Ranked position 4 for the core keyword “Commercial Solar”
• What began as a tentative first campaign became the blueprint for future growth. The client has since commissioned multiple campaigns across sister brands, driven by the tangible commercial success of this integrated strategy.

Background

Tutti Rouge isn’t just another lingerie brand. Born in the UK, designed by industry veterans, and built for fuller-busted women who’ve been sidelined by mainstream sizing, it’s lingerie that fits.

Since 2012, Tutti Rouge has been shaping a new standard. Every bra, brief, and bodysuit is crafted in the UK by a design team with 30 years of experience.

Their mission? Simple: engineer confidence through comfort, support, and style — without compromise. With bras and bralettes running from 30–48 backs and DD–GG cups, and sizes 8–26 across the rest of the range, Tutti Rouge meets women where they are — no squeezing, no settling.

This is not throwaway fashion. It’s lingerie that works hard and plays harder — with everyday staples and standout sub-brands like Tutti Boudoir (think seductive silhouettes), Brand X (for after-dark edge), and Jojoe (their sustainable, feel-good line). Over 100,000 women have already made the switch.

Why? Because Tutti Rouge listens. Every piece is tested, tweaked, and tailored using real feedback and next-gen fabric tech. It’s smart, sexy, and seriously supportive. We partnered with Tutti Rouge to amplify that impact, driving the right traffic, boosting conversions, and turning browsers into buyers. The goal was clear: revenue growth through razor-sharp targeting and performance-led marketing.

Target Audience

Who we’re really talking to:
We’re not just targeting “curvy women.” We’re backing women who own their shape, demand better fit, and won’t settle for bland. Tutti Rouge is made for fuller-busted women who want lingerie that supports, empowers, and turns heads—without the designer price tag.

The breakdown

Body & size inclusivity: DD–GG cups. UK sizes 8–26. No compromises. Tutti Rouge celebrates all forms of fuller femininity, built on the understanding that “standard” doesn’t fit everyone.

Age range: Mostly 25–45. Women who know what they like and won’t be told otherwise. They’ve grown out of fast fashion but still want fun, flirt and function in every piece they wear.

Where they live: The UK, the US, and beyond. Digital-first and global.

How they think

Style‑savvy realists: They want to feel good and look good. That means lingerie that’s bold and beautiful but still works for everyday life. Think sexy meets sensible.

Quality-driven, price-aware: They value well-crafted pieces that last. They don’t need luxury labels to validate their style. Fit and function speak louder.

Body‑positive & confident: These women embrace their curves—and they expect brands to do the same. Inclusivity isn’t a USP; it’s the bare minimum.

Digitally fluent: They find brands through scrolls and stories, and they stick with the ones that feel real. If the vibe’s right, they’ll advocate, post and convert friends into fans.

How they live

Always on the move: Balancing work, life and everything in between, they want underwear that shifts with their schedule. From AM Zooms to PM cocktails—comfort’s non-negotiable.

Trend-aware, not trend‑led: They like to keep it current, but they’re not fashion’s fool. Tutti Rouge’s mix of everyday staples and standout styles gives them versatility without compromise.

Client Challenge

The site was selling—but not at the scale Tutti Rouge had in mind.

To hit their bold growth targets, they needed more than just traffic. They needed a partner who’d obsess over ROI as much as they do—and deliver sharp strategy with genuinely responsive support.

No fluff. Just results and real collaboration.

Agency Solution

We didn’t just plug in a generic performance strategy—we built one from the ground up.

Every move was rooted in insight and designed to cut through a saturated market. From deep competitor analysis to tailored campaign tactics, we positioned Tutti Rouge to punch above its weight—and win.

Strategic Foundations
We started by getting under the skin of the brand and its market:

• Mapped the customer journey
• Pulled insights from audience behaviours
• Benchmarked against direct competitors, especially Triumph, a major player in the same space
• Set clear goals: monthly, quarterly, annually, and a 5-year roadmap
• Built a content and social strategy with the internal team to align voice and value across every touchpoint

Tactical Execution
With the groundwork in place, we deployed a high-impact performance marketing strategy:

• Integrated SEO PPC to capture active demand
• CRO and UX improvements to convert traffic efficiently
• Targeted social campaigns to engage fresh audiences
• Disruptive influencer marketing to shake up the status quo and gain visibility fast
• Retargeting and seasonal promotions to deepen reach and drive repeat purchase

Transparent Reporting, Real ROI

• This wasn’t about guesswork—it was about outcomes:
• Cost per Lead, CPA and ROI tracked and refined constantly
• Straight-talking, jargon-free monthly check-ins
• Proactive, honest communication—because partnership beats performance theatre

Long-Term Growth

• Growth wasn’t just a KPI—it was the plan:
• Strategy refined regularly and prioritised based on results
• Performance reviewed across all timelines, from month one to year five
• Relationship-first approach to scale what works and evolve what doesn’tThe Results

Results That Don’t Whisper
↑ 240% boost in transactions
↑ 158% lift in SEO-driven sales
↑ 133% surge in site sessions

The numbers do the talking. But if you want the human angle, here’s what Tutti Rouge’s Mark had to say:

“The team at Assisted has helped us drive additional traffic and sales into our e-commerce website via PPC and SEO. Their friendly and professional approach has helped us align our efforts internally to get the most out of investment and performance.”

Real growth. Real partnership. No smoke. No mirrors.