We are a London based studio who loves creating digital products with a purpose. From research and planning to custom design and development, we help forward-thinking companies achieve their goals and score big. We love what we do, but we believe that the magic is in collaboration. Working together with people who are passionate, committed and aren’t afraid to get their hands dirty, we believe we can go that extra mile by combining your expertise in the target market with our knowledge of building products.
This is Undefined
Gold MemberA digital studio building Apps, Websites & E-stores for exciting startups & forward-thinking enterprises.
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: Pill Box, 115 Coventry Road, Bethnal Green, London, E2 6GG
- PHONE: ( 44) (07) 908925485
- E-MAIL: [email protected]
Services
Digital Product Design
Service Expertise
eCommerce
Service Expertise
Mobile App Development
Software Development
Service Expertise
UX Design
Service Expertise
Web Design
Service Expertise
Web Development
Service Expertise
Industry Expertise
Entertainment
Sector Expertise
- Event Management Companies
- Event Venues
Fashion & Retail
Sector Expertise
- Luxury Fashion
Finance
Sector Expertise
- Asset Management
Luxury
Sector Expertise
- Luxury Fashion
- Luxury Jewelry & Watches
Nonprofit
Sector Expertise
- Charities
Startup
We’re a digital agency crafting built-to last Websites & Apps for forward thinking start-ups, scale-ups and enterprises. Crafted in London.
Sector Expertise
- HealthTech
- LegalTech
Clients
Breathe With James
Topia
Fairgame
RadE4Space
GetMeFit
Law Business Research
Macmillan
Motley
Punchy
Budgets
Min. project budget
£25,000+
This is Undefined Reviews
4.9
This is Undefined positions itself as a product-focused digital engineering and UX partner, specializing in mobile app development, web platforms, and custom digital solutions that drive user engagement and conversion.
The agency’s core strength lies in transforming complex ideas into scalable digital products—combining engineering capability, UI/UX design, and system integration to deliver high-performance platforms across sectors like fintech, health, and eCommerce.
Strongest differentiators
Its strongest differentiators are:
- Strong mobile app and product development expertise
- Deep capability in custom solutions and system integrations
- UX-driven approach that improves engagement and conversions
- Ability to support both MVP builds and long-term product evolution
However, available signals suggest:
- Strong product and platform performance capability
- Limited visible depth in acquisition marketing, paid media, or SEO-driven growth
- Less emphasis on brand storytelling or creative-led positioning
DAN Perspective
This is Undefined fits best into the category of “digital product engineering and UX-driven development partners”, making it a strong choice for businesses building or scaling digital products with a focus on usability, performance, and technical excellence.
Strategic Depth
Client feedback highlights the agency’s ability to translate business ideas into functional digital products, aligning UX, technical architecture, and platform goals with measurable outcomes such as engagement and conversion improvements.
Execution Excellence
Reviews consistently emphasize strong execution across mobile and web development, including high-quality apps, robust platforms, and custom-built solutions with seamless integrations.
Speed & Reliability
Clients report timely delivery, structured workflows, and consistent updates via tools such as Slack and Jira.
Collaboration Quality
Feedback highlights a collaborative and transparent approach, with the team maintaining close alignment with client needs throughout development cycles.
Primary Expertise
Client outcomes strongly associate the agency with mobile app development, web platform development, UI/UX design, and custom system integrations.
Value Creation Pattern
Reported gains cluster around improved user engagement, increased conversion rates, enhanced platform functionality, and successful product launches. Evidence around acquisition marketing or lifecycle systems remains limited.
Price–Performance Balance
Clients highlight strong value perception driven by high-quality delivery, scalability, and long-term product support.
Transparency & Scope Clarity
Client feedback indicates structured project management and clear communication, though detailed pricing structure visibility remains limited.
Client Satisfaction
Client sentiment is strongly positive, driven by technical expertise, UX quality, and reliable delivery.
Referability
Clients demonstrate a high likelihood of recommending This is Undefined, supported by strong execution, flexibility, and long-term partnership capability.
Our team has summarized customer reviews to provide you with a concise overview of what people are saying about the agency on various review sites.
Platform Expertise
