Web Tonic is a full-stack growth marketing agency built for B2B, B2C, and eCommerce businesses doing $3M–$300M in annual revenue. We design, build, and manage the entire client acquisition system — paid ads, PPC, funnel architecture, messaging, qualification, email and SMS follow-up, and attribution — under one roof for radical transparency. Serving clients across North America, Europe, MENA, and APAC, we operate as an embedded extension of your marketing team.
About
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HEADQUARTERS
- ADDRESS: IFZA Business Park, DDP, Unit 001
- PHONE: 971 8000 357 03446
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OFFICE
- ADDRESS: 447 Broadway 2nd FL #647 New York, NY 10013
- PHONE: 1 866 547 2701
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OFFICE
- ADDRESS: 39 Ludgate Hill, Suite #1-53, London, EC4M 7JN
- PHONE: 44 20 3929 2709
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OFFICE
- ADDRESS: 5067 Rue Garnier, Montréal, QC H2J 3T1, Canada
- PHONE: 1 514 700 4483
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OFFICE
- ADDRESS: 13 Rue La Boétie MBE Unit #453 Paris, 75008 France
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OFFICE
- ADDRESS: 28 Geary St, Suite 650 #1848, San Francisco, CA 94108
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OFFICE
- ADDRESS: 9639 Hillcroft St Unit #5159 Houston, TX 77096
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- ADDRESS: 28 W Flagler St Ste 300B #170 Miami, FL 33130
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OFFICE
- ADDRESS: 308 Wattle St Suite #1121 Ultimo, NSW 2007
- PHONE: 61 2 9538 7451
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OFFICE
- ADDRESS: 2967 Dundas St. W. #736D Toronto, ON M6P 1Z2
- PHONE: 1 647 951 9260
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OFFICE
- ADDRESS: 329 Howe St Unit #446 Vancouver, BC V6C 3N2
- PHONE: 1 778 720 0870
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OFFICE
- ADDRESS: Web Tonic FZCO Plusconcept #801 77 High St 07-10 Singapore, 179433
- PHONE: 65 31521751
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OFFICE
- ADDRESS: 835 Wilshire Blvd Ste 500 #500 Los Angeles, CA 90017
- PHONE: 1 323 332 1593
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OFFICE
- ADDRESS: 1 E Erie St Suite 525-2554 Chicago, IL 60611
- PHONE: 1 312 313 2838
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Services
B2B Marketing
Branding
Service Expertise
Digital Strategy
GEO
Social Media Marketing
Service Expertise
Industry Expertise
Beauty & Cosmetics
Sector Expertise
- Beauty eCommerce
- Makeup
Fitness
Sector Expertise
- Alternative & Holistic Health
- Nutritionists & Dietitians
- Yoga Studios
Food & Beverage
Sector Expertise
- Food Service and Catering
Healthcare
Sector Expertise
- Wellness & Integrative Health
Insurance
Sector Expertise
- Homeowners Insurance
Retail
Travel & Tourism
Clients
Priveo Health
Electrolibre
Evry Jewels
Canado Nacan
Arboxygen
Budgets
Min. project budget
$1,000+
Min. monthly budget
$1,000+
Platform Expertise
Case Studies
Entrepôt de la Réno – SEO/SEM Campaign: 507K Clicks & 5x ROAS
Entrepôt de la Réno – SEO/SEM Campaign: 507K Clicks & 5x ROAS
Web Tonic
Challenge:
Entrepôt de la Réno, a building materials wholesaler and e-commerce site, was struggling with low organic traffic and limited online visibility. The company needed to rapidly increase its online presence and attract more customers.
Strategy:
We deployed an omnichannel advertising strategy combining Google Ads and Facebook Ads to maximize online visibility and attract a targeted audience.
Google Ads: Targeted specific keywords with text ads, ad extensions (sitelinks, promotions), A/B testing on headlines/descriptions, and lookalike audiences. Geographic and product segmentation focused on high-intent buyers in Quebec and Trois-Rivières.
Facebook Ads: Created static and video ads with clear messaging and attractive visuals. Used carousel formats, advanced targeting with custom/lookalike audiences based on site visitors and existing customers, and continuous performance optimization.
Results:
– Facebook Ads: 507,000 total clicks, 15.67 million impressions, $0.10 CPC, 3.24% CTR
– Google Ads: 110,000 total clicks, 3.19 million impressions, 4.96% conversion rate, 5,434 conversions, $12.86 cost per conversion, $0.64 CPC
– Significant increase in brand awareness with 15 million impressions
– Direct sales growth through high-converting campaigns
– Optimized acquisition costs with competitive CPC across both platforms
Client: Entrepôt de la Réno
Industry: Retail
Location: Montreal, Canada
Services
Digital Marketing
eCommerce
Online Advertising
PPC
SEO
Social Media Marketing
Technologies: Google Ads, Facebook Ads, Meta Ads, SEO, SEM
Completed: Feb 2025
AchatDeProprietes.com – SEO Strategy: 1,355% Session Growth in 2 Months
AchatDeProprietes.com – SEO Strategy: 1,355% Session Growth in 2 Months
Web Tonic
Challenge:
AchatDeProprietes.com specializes in purchasing real estate properties directly from homeowners, offering fast transactions with no commission fees. The company needed to optimize its online presence to generate qualified leads from property owners looking to sell quickly, strengthen search engine visibility in a competitive market, and maximize sales by effectively targeting owners in difficult financial situations.
Strategy:
We implemented a comprehensive SEO optimization campaign including:
– Full SEO audit: Analysis of site structure, content quality, and technical performance
– Keyword optimization: Integration of targeted keywords like “quick house sale no commission” and “property purchase no intermediary” across titles, descriptions, and page content
– Site speed improvements: Image optimization, CSS/JavaScript minification, and caching implementation
– UX optimization: Simplified navigation, mobile compatibility, and clearer information layout
– Effective CTAs: Clear calls-to-action such as “Get a free property evaluation” to drive conversions
– Quality content creation: SEO-optimized blog articles on real estate topics to attract and engage visitors
– Meta tag and description optimization to improve click-through rates from search results
Results:
– Sessions grew from 257 to 3,739 in just 2 months ( 1,355% increase)
– Referral traffic: 3,174 sessions from effective partnerships and backlinks
– Organic search: 499 sessions showing strong SEO improvement
– Direct traffic: 49 sessions from brand-aware visitors
– Total page views: 3,959 reflecting growing interest across the site
– Total engagement time: 10h 6m 16s demonstrating quality content and user experience
– Reinforced the company’s positioning as a reference in the quick property sale market
Client: AchatDeProprietes.com
Industry: Real Estate
Sector Expertise: Residential Real Estate
Location: Montreal, Canada
Services
Branding
Content Marketing
Digital Marketing
Digital Strategy
Inbound Marketing
SEO
UX Design
Technologies: SEO, Google Search Console, Content Marketing, UX Optimization
Completed: Feb 2025
Arboxygène – SEO & Google Ads: 808 SEO Positions & 12.59% Conversion Rate
Arboxygène – SEO & Google Ads: 808 SEO Positions & 12.59% Conversion Rate
Web Tonic
Challenge:
Arboxygène is an arborist company offering tree care and maintenance services in urban areas across Quebec, including pruning, stump removal, deforestation, branch chipping, and tree care consulting. The company needed to increase qualified traffic to its website, generate more leads from users searching for arboriculture services in the regions served, and improve local visibility in key cities like Granby, Shefford, Cowansville, and Waterloo.
Strategy:
We implemented a combined SEO and Google Ads strategy:
SEO Optimization: Integration of keywords specific to services and cities served, along with targeted blog content creation. Focus on local keywords like “tree cutting Granby”, “arborist Shefford”, and similar geo-targeted terms to capture local search intent.
Google Ads Campaigns: Geo-targeted campaigns were deployed to attract qualified audiences in specific regions including Rive-Sud, Rive-Nord, Granby, and other Quebec cities. Text ads with clear messaging highlighting the services offered were used with local segmentation.
Results:
SEO Performance (January to June 2024):
– 2,228 unique users visited the site
– 3,922 total page views
– 808 position improvements on Google rankings
– Top rankings achieved: “tree cutting Granby” (#3), “arborist Shefford” (#2), “arborist Val-Maher” (#2)
– Strong strategic positioning on local and relevant keywords
Google Ads Performance:
– 1,311 clicks with an average CPC of $2.59
– 12.59% conversion rate with 165 conversions (site visits, on-site calls, direct calls via ads)
– 17,671 impressions boosting visibility and brand awareness in targeted regions
– Effective cost-efficiency demonstrating strong ROI on ad spend
Client: Arboxygène
Industry: Energy
Sector Expertise: Renewable Energy
Location: Montreal, Canada
Services
Content Marketing
Digital Marketing
Digital Strategy
Online Advertising
PPC
SEO
Technologies: Google Ads, SEO, Google Search Console, Content Marketing
Completed: Feb 2025
Canado-Nacan – Google Ads: 859 Qualified Leads & 11.22% Conversion Rate
Canado-Nacan – Google Ads: 859 Qualified Leads & 11.22% Conversion Rate
Web Tonic
Challenge:
Canado-Nacan Équipements offers industrial safety solutions, specializing in loading dock security equipment including safety barriers, sealing cushions and shelters, and machine safety systems. The company needed to increase its online visibility to reach a wider professional and industrial audience, improve qualified traffic to the website, and generate leads with strong purchase intent.
Strategy:
We launched targeted Google Ads campaigns spread across three main initiatives:
– Bilingual campaigns (French & English): To cover Quebec’s bilingual professional audience
– Industry-specific targeting: Focused on key industrial zones across Quebec
– Product-specific ads: Dedicated campaigns for safety barriers, loading docks, industrial curtains, and other specialized equipment
– Text and display ads adapted to strategic keywords with ad extensions (contact info, special offers) to maximize engagement
– A/B testing on headlines and descriptions to optimize ad performance
– Continuous bid optimization focused on the most competitive and lead-generating keywords
Results:
– 7,655 total clicks
– 62,859 impressions reinforcing brand awareness in the industrial sector
– 11.22% conversion rate
– 859 total conversions (qualified leads)
– $2.68 average CPC demonstrating cost-efficiency
– $23.87 average cost per conversion
– Strong product-specific engagement on safety barriers and loading dock equipment
– Enhanced brand visibility and positioning as a key player in industrial safety solutions across Quebec
Client: Canado-Nacan Équipements
Industry: Retail
Location: Montreal, Canada
Services
B2B Marketing
Digital Marketing
Digital Strategy
Online Advertising
PPC
Technologies: Google Ads, Google Display Network, A/B Testing
Completed: Feb 2025
Confort Prestige – Local SEO: 5,740 Organic Views & 168 Ranked Keywords
Confort Prestige – Local SEO: 5,740 Organic Views & 168 Ranked Keywords
Web Tonic
Challenge:
Confort Prestige specializes in heating and air conditioning solutions, offering equipment sales and professional installation services. The company needed to optimize its website positioning on Google and Bing through a bilingual SEO campaign (French & English) to strengthen visibility among local customers, increase qualified leads, and drive localized traffic for specific geographic zones like Terrebonne, Laval, and Boisbriand.
Strategy:
We implemented a comprehensive local SEO strategy including:
– Local keyword optimization: Integration of geo-targeted long-tail keywords such as “air conditioning Terrebonne”, “heating Laval”, “HVAC Blainville”, and “HVAC Boisbriand”
– Dedicated location pages: Created specific landing pages for each geographic zone served to improve local relevance
– Optimized content development: Blog articles and detailed guides on heating and air conditioning topics to attract qualified traffic and build domain authority
– Bilingual SEO: Campaigns targeting both French and English search queries on Google and Bing
Results:
– 5,740 organic views (5,451 from Google, 189 from Bing)
– 3,222 unique sessions with strong user engagement
– 2,450 unique visitors
– 1,171 total position improvements in Google rankings
– 168 keywords ranked on Google’s first pages
– #1 rankings for “air conditioner installation Terrebonne” and “air conditioning and heating on the north shore”
– First page rankings for multiple geo-targeted keywords across Terrebonne, Laval, Blainville, and Boisbriand
– Consistent organic traffic growth from December 2023, peaking in May 2024
– Strengthened local authority and lead generation for heating and HVAC services
Client: Confort Prestige
Industry: Energy
Sector Expertise: Energy Efficiency
Location: Montreal, Canada
Services
Content Marketing
Digital Marketing
Digital Strategy
Inbound Marketing
SEO
Web Development
Technologies: SEO, Google Search Console, Bing SEO, Content Marketing
Completed: Feb 2025
À l'Amiable – SEO & Google Ads: 14,431 New Users & 20.64% Conversion Rate
À l'Amiable – SEO & Google Ads: 14,431 New Users & 20.64% Conversion Rate
Web Tonic
Challenge:
À l’Amiable, a mediation services company, wanted to increase its online visibility to attract a wider audience seeking mediation solutions. The main objective was to maximize the site’s presence on search engines and generate qualified traffic.
Strategy:
We implemented a combined SEO and Google Ads strategy to improve site visibility while generating qualified traffic.
SEO Optimization: We implemented SEO actions to better position the site in search results for mediation-related queries, particularly for services like family mediation and small claims. Strategic keywords such as “mediator”, “business mediator”, “couple mediator”, and “business mediator Quebec” were targeted for top 10 rankings.
Google Ads Campaigns: We deployed targeted Google Ads campaigns to attract users searching for specific mediation services, designed to address the different mediation categories offered by À l’Amiable.
UX Optimization: Improvements to landing pages and user journey were made to facilitate online appointment booking and increase conversions.
Results:
– 14,431 new users acquired
– SEO: 7,657 organic sessions, 5,893 new organic users, 1,119 position improvements in search rankings
– Top 1 rankings for geo-targeted keywords (mediator business Laval, Longueuil, Trois-Rivières)
– Google Ads: 12,028 clicks, 94,252 impressions, 20.64% conversion rate
– 2,482.85 conversions (appointments, form fills, live chat) at only $7.52 cost per conversion
– Average CPC of $1.55
– Significant increase in local and national visibility for mediation services
Client: À l'Amiable
Industry: Law
Sector Expertise: Litigation and Dispute Resolution
Location: Montreal, Canada
Services
Digital Marketing
Digital Strategy
Online Advertising
PPC
SEO
UX Design
Technologies: Google Ads, SEO, Google Search Console, Landing Page Optimization
Completed: Feb 2025
Erco – High-Impact Meta Ads Campaign Driving Qualified Leads for Generator & Electrical Panel Sales
Erco – High-Impact Meta Ads Campaign Driving Qualified Leads for Generator & Electrical Panel Sales
Web Tonic
About the Client
Erco (erco.ca) is a Canadian company specializing in the sale and distribution of generators and electrical panels. Serving residential, commercial, and industrial clients, Erco offers a comprehensive product range designed to ensure reliable energy continuity. The company is known for its tailored solutions and dedicated customer support.
The Challenge
Erco wanted to strengthen its digital presence and expand its customer base through paid social media advertising. The key objectives were to boost brand awareness across targeted regions, generate high-quality leads for their products and services, and achieve strong conversion performance while maintaining cost-efficient ad spend.
Our Approach
We designed and executed an optimized Facebook (Meta) Ads strategy that combined multiple ad formats, compelling visuals, and precise audience targeting to maximize results. Our approach included demographic targeting focused on users aged 35 to 65 in Quebec and Ontario, a mix of video ads, carousel formats, and dynamic creatives to engage audiences at various stages of the funnel, Lead Ads and messaging-based campaigns to capture qualified prospects directly, and continuous A/B testing and CTR analysis to refine performance over time.
Key Results
The campaign delivered exceptional outcomes across all metrics. Total clicks reached 575,000 with 42.04 million total impressions. The average cost per click (CPC) was just $0.93, while the overall click-through rate (CTR) stood at 1.37%. Over 85,000 qualified leads were generated through messaging and lead form submissions.
Top-Performing Campaigns
The Prospect Messaging campaign achieved 85,018 clicks with a CPC of $0.81 and a CTR of 1.24%. The Lead Ads campaign targeting the Montreal area for generators delivered 53,623 clicks at a CPC of $0.90 and a CTR of 1.90%. Video ad formats stood out with a CTR of 3.5%, demonstrating the power of visual content in capturing user attention.
Impact on the Business
Erco significantly strengthened its market position with over 42 million impressions, establishing greater brand recognition. The competitive average CPC of $0.93 enabled cost-effective lead acquisition at scale. Region-specific ad targeting ensured highly relevant conversions, and the diverse ad format strategy successfully reached varied audiences throughout the conversion funnel.
Client: Erco
Industry: Energy
Sector Expertise: Energy Equipments
Location: Montreal, Canada
Services
Digital Marketing
Online Advertising
PPC
Social Media Marketing
Technologies: Meta Ads, Facebook Ads, Lead Ads, Video Ads, Carousel Ads, A/B Testing
Completed: Mar 2024
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